Dennis Daily Fresh Modernizes Retail Operations with Effirox Electronic Shelf Labels

Background
Dennis Daily Fresh , a leading Chinese supermarket chain specializing in fresh groceries, operates hundreds of stores across major cities. Known for its high-quality produce and daily promotions, the retailer needed to overcome the limitations of traditional paper price tags that couldn’t keep pace with its dynamic pricing strategy and frequent inventory changes.

Challenges
Before implementing Effirox’s solution, Dennis Daily Fresh faced several operational hurdles:

• Labor-intensive price changes: Staff spent 3-4 hours daily manually updating paper shelf tags across thousands of SKUs
• Promotion execution delays: Weekend specials and flash sales couldn’t be implemented simultaneously across all stores
• Pricing discrepancies: Mismatches between shelf prices and POS systems occurred in 5-8% of transactions
• Sustainability concerns: Monthly paper label waste exceeded 200kg per store location
• Limited product information: Static tags couldn’t display QR codes for traceability or nutritional information

Solution
Effirox deployed its advanced e-ink shelf labels system featuring:

• Store-wide automation: 2.4GHz wireless digital price tags updated simultaneously across entire stores
• Multi-color e-ink displays: Highlighted promotional items in eye-catching red while maintaining regular prices in black
• Centralized cloud management: Enabled real-time updates from Dennis Daily Fresh’s ERP system to all price tag electronic devices
• Customizable templates: Allowed display of pricing, origin information, and promotional countdown timers
• 5-year battery life: Reduced maintenance needs for the e-ink price labels

By adopting Effirox’s Electronic Shelf Labels, Dennis Daily Fresh transformed its pricing operations while enhancing sustainability and customer experience. The retailer now leads in operational efficiency among Chinese fresh grocery chains.