Blog, Electronic Shelf Labels

Effirox ESL: The Critical Advantage of HTTPS for Your Retail Operations

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HTTPS vs. Non-HTTPS Software: Security Comparison
  1. Data Encryption
    • HTTPS: Encrypts all data in transit (e.g., login credentials, financial details, API calls).
    • Non-HTTPS: Transmits data in plain text, vulnerable to eavesdropping.
  2. Authentication & Trust
    • HTTPS: Uses SSL/TLS certificates to verify server identity, preventing phishing.
    • Non-HTTPS: No server verification, making spoofing attacks possible.
  3. Data Integrity
    • HTTPS: Ensures data cannot be altered during transmission.
    • Non-HTTPS: Data can be intercepted and modified (e.g., malware injection).
  4. Compliance & Standards
    • HTTPS: Required for modern regulations (GDPR, PCI DSS) and security standards.
    • Non-HTTPS: Fails to meet basic compliance requirements for data protection.
  5. User Trust & Perception
    • HTTPS: Displays a padlock icon (🔒) in browsers, signaling security.
    • Non-HTTPS: Marked as “Not Secure” by browsers, eroding user confidence.
  6. Functional & Technical Impact
    • HTTPS: Enables modern web features (PWA, geolocation, HTTP/2) and improves performance.
    • Non-HTTPS: Limits access to advanced APIs and may degrade user experience.

      Effirox ESL: The Critical Advantage of HTTPS for Your Retail Operations
      Unlike systems using unencrypted HTTP, Effirox ESL with HTTPS protocol ensures your in-store network is fully secured. It encrypts all communication—including price updates, promotions, and account data—preventing interception or malicious tampering. This not only protects your pricing integrity and operational data from cyber threats but also builds foundational trust and compliance for your connected retail environment.