El supermercado New Century de los grandes almacenes Chongqing mejora la experiencia de compra en el centro comercial con las etiquetas inteligentes Effirox para estantes.

Background

Chongqing Department Store’s New Century Supermarket, a premium retail chain located in high-end shopping malls across Southwest China, sought to enhance its upscale shopping environment with cutting-edge technology. Unlike traditional supermarkets, New Century needed a solution that would complement its mall-based locations by combining operational efficiency with an elevated customer experience.

Challenges

Operating in shopping centers presented unique challenges:

• High customer expectations: Mall shoppers demanded seamless, tech-forward experiences
• Space constraints: Compact store layouts made frequent manual price updates disruptive
• Premium branding: Paper tags clashed with the stores’ modern aesthetic
• Multi-floor coordination: Price synchronization across different mall levels was problematic
• Impulse promotions: Inability to quickly highlight special offers near checkout areas

Solution

Effirox implemented a tailored Electronic Shelf Label system designed for mall-based retail:

• Sleek, low-profile designs: Ultra-thin e-ink price tags matched premium store decor
• Dual-display tags: Combined pricing and promotional content on digital price tags near checkout zones
• Mall-wide synchronization: Cloud-based system ensured consistent pricing across all floors
• Interactive elements: QR codes on e-ink shelf labels enabled product information access
• Peak-hour mode: Automatic brightness adjustment for optimal visibility under mall lighting

Results

The mall-optimized solution delivered exceptional outcomes:
✅ 40% increase in promotional item sales near checkout displays
✅ 75% reduction in customer queries about pricing
✅ Seamless integration with mall WiFi infrastructure
✅ Enhanced brand perception as a tech-savvy retailer
✅ 30% faster end-of-day price updates during mall operating hours

New Century Supermarket’s partnership with Effirox demonstrates how Electronic Shelf Labels can transform mall-based retail operations. By combining operational efficiency with enhanced customer engagement, the solution has set a new standard for premium supermarket experiences in China’s competitive shopping center market.