Background

1919, China’s leading wine and spirits retail chain with thousands of stores nationwide, specializes in premium wines, imported spirits, and luxury liquors. To enhance pricing efficiency and customer experience, 1919 sought to replace traditional paper labels with a smart, automated solution. They partnered with Effirox to deploy electronic shelf labels across their stores.

Customer Needs

1919 required a digital price tag system to:

  • Eliminate manual errors from frequent price changes and promotions.

  • Sync prices in real time across online and offline channels.

  • Improve visual appeal with high-contrast displays for premium product presentation.

  • Support multi-language labels for imported wines.

Effirox’s Solution

Effirox implemented its 2.66-inch e-paper display ESLs, featuring:
✔ E-ink technology: Sunlight-readable, low-power screens for crisp pricing visibility.
✔ Seamless POS integration: Instant updates via wireless connectivity.
✔ Sleek, customizable design: Matched 1919’s modern retail aesthetic.
✔ 5-year battery life: Reduced maintenance costs for large-scale deployment.

Results

With Effirox’s electronic shelf labels, 1919 achieved:
✅ 100% pricing accuracy with automated real-time updates.
✅ 30% lower labor costs by eliminating manual label changes.
✅ Enhanced customer trust with clear, professional displays.
✅ Scalability for future store expansions.

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