Midea Home Appliances Transforms Retail Experience with Effirox Digital Price Labels

Client: Midea Home Appliances
Industry: Consumer Electronics (Home Appliances)
Location: Shopping Center Brand Store (Washing Machine Section)
Solution: Effirox 7.5-inch Electronic Shelf Labels
Key Features: E-ink display, digital price tag technology, e-paper display

The Challenge

As a leading global manufacturer of home appliances, Midea wanted to enhance the shopping experience in its brand stores. Their washing machine section in a busy shopping center faced several challenges:

• Paper price tags created visual clutter and required frequent manual updates

• Inconsistent pricing during promotions led to customer confusion

• High paper waste from constant price changes

• Staff spent excessive time on label maintenance

The Effirox Solution

Midea selected Effirox’s 7.5-inch electronic shelf labels with advanced e-paper display technology. The implementation delivered:

1. Premium Visual Presentation

• High-contrast e-ink displays provided crystal-clear product pricing and specifications

• Uniform digital price tags created a clean, modern look that matched Midea’s premium brand image

2. Smart Store Operations

• Centralized cloud platform enabled instant remote updates across all displays

• Scheduled price changes for promotions went live automatically

• Error-free pricing eliminated customer complaints

3. Sustainable Retail

• Paperless e-paper display technology reduced material waste by 100%

• Reusable digital tags supported Midea’s environmental initiatives

Measurable Results

• 80% reduction in time spent on price management

• 100% accuracy in pricing across all products

• Enhanced customer experience with always-accurate digital displays

• Significant cost savings from eliminated printing expenses