Huawei operates numerous offline experience stores worldwide, showcasing cutting-edge products like smartphones, laptops, smartwatches, and fitness bands. To enhance operational efficiency and customer experience, Huawei sought a modern pricing solution to replace traditional paper labels. They partnered with Effirox, a trusted provider of advanced electronic shelf label systems, to implement a seamless, automated pricing display across their retail stores in some first-tier cities in China.

Customer Needs

Huawei needed a reliable and flexible digital price tag solution to:

  • Eliminate manual errors: Reduce pricing mistakes caused by frequent product updates and promotions.

  • Improve efficiency: Enable real-time price updates across all stores to align with online pricing and promotions.

  • Enhance aesthetics: Adopt a sleek, uniform display to complement Huawei’s premium brand image.

  • Support sustainability: Replace paper labels with eco-friendly, energy-efficient alternatives.

Effirox’s Solution

Effirox deployed its high-performance e-paper display electronic shelf labels in Huawei’s stores, featuring:

  • E-ink technology: Clear, glare-free e-ink display ensures readability in various lighting conditions while consuming minimal power.

  • Seamless integration: Effirox’s ESL system synchronized with Huawei’s POS and inventory management systems for instant price updates.

  • Customizable designs: Labels were tailored to display product details, promotions, and QR codes for an interactive shopping experience.

Results

By adopting Effirox’s electronic shelf labels, Huawei achieved significant improvements:
✅ 100% pricing accuracy – No manual errors, ensuring consistency between online and offline prices.
✅ 30% faster price updates – Instant adjustments during promotions or stock changes.
✅ Enhanced customer engagement – Interactive QR codes on digital price tags allowed shoppers to access detailed product info.
✅ Reduced operational costs – Elimination of paper labels and labor-intensive price changes.
✅ Sustainable retailing – Energy-efficient e-paper displays aligned with Huawei’s green initiatives.

Huawei’s partnership with Effirox demonstrates how electronic shelf labels can revolutionize retail operations. With e-ink display technology and seamless automation, Effirox’s solutions help global brands like Huawei deliver a smarter, more efficient shopping experience.

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