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Electronic Shelf Labels for Home Appliance Stores: Two Key Advantages
In the competitive world of home appliance retail, efficient pricing and product information management can make all the difference. Electronic shelf labels offer appliance stores and manufacturers a smarter way to handle promotions and product displays—especially in stores where pricing control is managed by brands rather than retailers.
1. Manufacturer-Managed Pricing in Rental Model Stores
In some appliance retail models, stores don’t control pricing—they earn revenue through:
- Space rental fees from brands displaying products
- Sales commissions (not profit margins on price differences)
In these cases, appliance manufacturers require direct price control to:
- Adjust prices for regional promotions
- Respond to competitor pricing in real time
- Ensure consistent pricing across all partner stores
How ESLs Solve This:
- Remote price updates: Manufacturers can adjust prices across all stores instantly.
- No store staff involvement: Eliminates manual tag changes, reducing labor costs.
- Promotion scheduling: Flash sales or rebates can be automated.
Example: A refrigerator brand runs a weekend promotion in select cities. Instead of relying on store staff to update prices, the manufacturer pushes the discount to all ESLs at once, ensuring compliance.
2. Large-Screen ESLs for Detailed Product Information
Home appliances require more than just price tags—customers need:
- Key specs (capacity, energy efficiency, noise levels)
- Manufacturer promotions (extended warranties, free installation)
- QR codes linking to manuals, financing
Why Larger ESLs (4.2″ – 10.2″) Matter:
- Clear, multi-line displays show pricing + product highlights.
- Dynamic QR codes can link to product video or checkout options.
- Branding opportunities (e.g., “Best Seller” or “Energy Efficient” badges).
Example: A 7.5″ ESL for an air conditioner displays:
Why Choose Effirox as Your Digital Price Tag Manufacturer?
✅ 10 Years of ESL Expertise – Our deep industry knowledge ensures reliable solutions
✅ Trusted by Leading Brands – More than 30 well-known domestic and foreign brands choose our products.
✅ One-Stop Service – With hardware and software R&D teams, we provide one-stop services from R&D, design, production to after-sales.
Next Steps for Appliance Retailers:
- Determine your pricing model – Do manufacturers control pricing?
- Test screen sizes – Which works best for your product displays?
- Request a demo – See how ESLs can streamline promotions and product info.
About Effirox
Effirox Technology is a pioneering innovator in the electronic shelf label industry. The company was among the first in China to develop and manufacture electronic shelf labels. With a strong focus on research, development, and manufacturing, we provide high-performance, energy-efficient, and user-friendly ESL products that enhance efficiency and sustainability across multiple sectors.
