RT-Martスーパーマーケット、Effirox電子棚札で効率アップ

Background

RT-Mart, one of China’s largest hypermarket chains, operates hundreds of stores nationwide, offering a wide range of groceries, fresh food, and household products. As a high-traffic retailer, RT-Mart needed a smarter way to manage pricing across its vast product inventory. Traditional paper price tags were inefficient, requiring constant manual updates and leading to pricing inconsistencies.

To modernize its operations and enhance the shopping experience, RT-Mart sought a reliable Electronic Shelf Label solution that could automate pricing, reduce labor costs, and support dynamic promotions.

Challenges

Before implementing Effirox’s digital price tags, RT-Mart faced several key challenges:

• Time-Consuming Manual Updates: Employees spent hours each day replacing paper shelf tags, diverting them from customer service.
• Pricing Errors: Discrepancies between shelf prices and checkout systems caused customer complaints and lost trust.
• Limited Promotional Agility: Running flash sales or adjusting prices in real time was slow and error-prone.
• High Operational Costs: Printing and replacing paper price tag electronic labels generated unnecessary waste and expenses.

RT-Mart needed a scalable, wireless e-ink price tags system that could integrate with its existing retail management software.

Solution

Effirox partnered with RT-Mart to deploy its advanced supermarket digital price tags across multiple locations. The solution included:

• Wireless ESL System: Effirox’s e-ink shelf labels enabled instant, store-wide price updates via a centralized cloud platform.
• Seamless POS Integration: その digital price tags synchronized with RT-Mart’s POS system, ensuring 100% pricing accuracy.
• Energy-Efficient Displays: The ultra-low-power e-ink price labels required minimal maintenance, with batteries lasting up to 5 years.
• Dynamic Promotions: Store managers could push real-time discounts or seasonal offers to shelves with a single click.

Results

By adopting Effirox’s Electronic Shelf Labels, RT-Mart achieved measurable improvements:
✅ 80% Faster Price Updates – Changes that once took hours were completed in minutes.
✅ Zero Pricing Errors – Synchronization with the POS system eliminated checkout discrepancies.
✅ 50% Labor Cost Reduction – Staff could focus on customer engagement instead of manual label changes.
✅ 20% Increase in Promotional Efficiency – Time-sensitive discounts were applied instantly, boosting sales.
✅ Eco-Friendly Operations – Eliminating paper tags reduced waste and supported RT-Mart’s sustainability goals.

RT-Mart’s partnership with Effirox demonstrates how Electronic Shelf Labels can transform retail operations. By replacing outdated paper tags with smart e-ink price tags, RT-Mart improved efficiency, accuracy, and customer satisfaction while cutting costs.