重慶百貨店の新世紀スーパーマーケット、エフィロックス社のスマート棚ラベルでショッピング体験を向上

Background

Chongqing Department Store’s New Century Supermarket, a premium retail chain located in high-end shopping malls across Southwest China, sought to enhance its upscale shopping environment with cutting-edge technology. Unlike traditional supermarkets, New Century needed a solution that would complement its mall-based locations by combining operational efficiency with an elevated customer experience.

Challenges

Operating in shopping centers presented unique challenges:

• High customer expectations: Mall shoppers demanded seamless, tech-forward experiences
• Space constraints: Compact store layouts made frequent manual price updates disruptive
• Premium branding: Paper tags clashed with the stores’ modern aesthetic
• Multi-floor coordination: Price synchronization across different mall levels was problematic
• Impulse promotions: Inability to quickly highlight special offers near checkout areas

Solution

Effirox implemented a tailored Electronic Shelf Label system designed for mall-based retail:

• Sleek, low-profile designs: Ultra-thin e-ink price tags matched premium store decor
• Dual-display tags: Combined pricing and promotional content on digital price tags near checkout zones
• Mall-wide synchronization: Cloud-based system ensured consistent pricing across all floors
• Interactive elements: QR codes on e-ink shelf labels enabled product information access
• Peak-hour mode: Automatic brightness adjustment for optimal visibility under mall lighting

Results

The mall-optimized solution delivered exceptional outcomes:
✅ 40% increase in promotional item sales near checkout displays
✅ 75% reduction in customer queries about pricing
✅ Seamless integration with mall WiFi infrastructure
✅ Enhanced brand perception as a tech-savvy retailer
✅ 30% faster end-of-day price updates during mall operating hours

New Century Supermarket’s partnership with Effirox demonstrates how Electronic Shelf Labels can transform mall-based retail operations. By combining operational efficiency with enhanced customer engagement, the solution has set a new standard for premium supermarket experiences in China’s competitive shopping center market.