Easyhome、Effiroxスマートデジタルタグでプレミアムショッピング体験を向上

Background

Easyhome , China’s premier home furnishing retailer, sought to modernize product displays across its 300+ showrooms. Specializing in large-ticket items like bathroom fixtures and bedding sets, Easyhome needed an elegant digital pricing solution that would:

• Complement high-end product displays
• Handle complex product specifications
• Support frequent promotional changes

Challenges

Traditional paper tags created unique problems in furniture retail:

• Product complexity: Single-page tags couldn’t display all specifications for items like smart toilets (water pressure settings, heating functions)
• Visual clutter: Multiple paper tags disrupted the clean aesthetics of showroom displays
• Update inefficiency: Staff needed 15+ minutes per product for manual updates
• Customer frustration: 68% of shoppers reported difficulty comparing prices/features across brands

Solution

Effirox deployed specialized 4.2″ e-ink price tags for key product categories:
For Bathroom Displays:

• Showed complete specs (dimensions, materials, installation requirements)
• QR codes linked to installation videos
• Real-time promotion updates during mall events

For Bedding Areas:

• Displayed fabric details, care instructions, and bundle pricing
• Seasonal collection highlights
• Integrated with inventory system to show availability

System Features:

• High-resolution digital price tags readable from 3 meters away
• Custom templates for different product families
• Remote content management via Easyhome’s central system

Results

The implementation transformed the shopping experience:
✅ 40% faster product information updates
✅ 22% increase in customer engagement time at displays
✅ 35% reduction in staff time spent on price changes
✅ 15% boost in add-on sales from QR code content
✅ Seamless integration with existing ERP system

Easyhome’s partnership with Effirox demonstrates how specialized Electronic Shelf Labels can elevate the furniture retail experience. The 4.2″ e-ink shelf labels have become an integral part of Easyhome’s premium shopping environment, combining essential product information with elegant digital displays.