広東省嘉栄スーパーマーケット、エフィロックスデジタル値札で価格設定の効率化を実現

Background

Guangdong Jiarong Supermarket, a leading regional retail chain with over 150 stores across Southern China, specializes in fresh groceries and daily necessities. As part of its digital transformation initiative, Jiarong sought to replace its outdated paper labeling system with smart Electronic Shelf Labels (ESL) to enhance operational efficiency and customer experience.

Challenges

Before implementing Effirox’s solution, Jiarong faced significant pain points:

• Daily labor waste: Employees spent 15-20 staff-hours per store daily manually updating shelf tags
• Promotional lag: Weekend specials took 4-6 hours to implement across all locations
• Pricing errors: Audit revealed 7.2% discrepancy rate between shelf prices and POS systems
• Limited flexibility: Couldn’t implement real-time dynamic pricing for fresh produce
• Sustainability issues: Annual paper waste exceeded 3.2 million tags across the chain

Solution

Effirox deployed its advanced e-ink shelf labels system featuring:

• Store-wide wireless network: 4,000+ digital price tags per location updated simultaneously
• Multi-size displays: Custom e-ink price tags for different product categories (2.66 inch freezer label, 2.9 inch and 4.2 inch labels)
• Real-time integration: Seamless connection with Jiarong’s inventory management system
• Promotion templates: Pre-designed layouts for flash sales and member discounts
• Durability: IP54-rated price tag electronic devices withstand humid supermarket environments

Results

The implementation delivered measurable business impact:
✅ 98% reduction in manual price update time (from 20 hours to 24 minutes daily)
✅ Zero pricing errors achieved since implementation
✅ 60% faster promotional campaign execution
✅ ¥1.2M annual savings in labor and material costs
✅ 35% improvement in price change compliance audits
✅ 450,000+ paper tags eliminated annually per store

Guangdong Jiarong’s successful adoption of Effirox Electronic Shelf Labels demonstrates how digital transformation can drive both operational excellence and sustainability in modern retail. The chain has set a new standard for pricing efficiency in China’s competitive supermarket sector.