{"id":2172,"date":"2025-04-19T08:22:35","date_gmt":"2025-04-19T00:22:35","guid":{"rendered":"https:\/\/effirox.com\/?post_type=portfolio&#038;p=2172"},"modified":"2025-07-19T13:32:50","modified_gmt":"2025-07-19T05:32:50","slug":"chongqing-department-stores-new-century-supermarket-elevates-mall-shopping-experience-with-effirox-smart-shelf-labels","status":"publish","type":"portfolio","link":"https:\/\/effirox.com\/ko\/case\/chongqing-department-stores-new-century-supermarket-elevates-mall-shopping-experience-with-effirox-smart-shelf-labels\/","title":{"rendered":"\ucda9\uce6d \ubc31\ud654\uc810 \uc2e0\uc138\uae30 \uc288\ud37c\ub9c8\ucf13, Effirox \uc2a4\ub9c8\ud2b8 \uc120\ubc18 \ub77c\ubca8\ub85c \uc1fc\ud551\ubab0 \uc1fc\ud551 \uacbd\ud5d8 \ud5a5\uc0c1"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2172\" class=\"elementor elementor-2172\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c20aafd e-flex e-con-boxed e-con e-parent\" data-id=\"1c20aafd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71d074e8 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"71d074e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Background<\/strong><\/h3><p>Chongqing Department Store&#8217;s New Century Supermarket, a premium retail chain located in high-end shopping malls across Southwest China, sought to enhance its upscale shopping environment with cutting-edge technology. Unlike traditional supermarkets, New Century needed a solution that would complement its mall-based locations by combining operational efficiency with an elevated customer experience.<\/p><h3><strong>Challenges<\/strong><\/h3><p>Operating in shopping centers presented unique challenges:<\/p><ul><li><strong>High customer expectations<\/strong>: Mall shoppers demanded seamless, tech-forward experiences<\/li><li><strong>Space constraints<\/strong>: Compact store layouts made frequent manual price updates disruptive<\/li><li><strong>Premium branding<\/strong>: Paper tags clashed with the stores&#8217; modern aesthetic<\/li><li><strong>Multi-floor coordination<\/strong>: Price synchronization across different mall levels was problematic<\/li><li><strong>Impulse promotions<\/strong>: Inability to quickly highlight special offers near checkout areas<\/li><\/ul><h3><strong>Solution<\/strong><\/h3><p>Effirox implemented a tailored<a href=\"\/ko\/easy-to-use-digital-price-labels\/\" target=\"_blank\" rel=\"noopener\">\u00a0<strong>Electronic Shelf Label<\/strong>\u00a0<\/a>system designed for mall-based retail:<\/p><ul><li><strong>Sleek, low-profile designs<\/strong>: Ultra-thin\u00a0<strong>e-ink price tags<\/strong> matched premium store decor<\/li><li><strong>Dual-display tags<\/strong>: Combined pricing and promotional content on\u00a0<strong>digital price tags<\/strong>\u00a0near checkout zones<\/li><li><strong>Mall-wide synchronization<\/strong>: Cloud-based system ensured consistent pricing across all floors<\/li><li><strong>Interactive elements<\/strong>: QR codes on\u00a0<strong>e-ink shelf labels<\/strong>\u00a0enabled product information access<\/li><li><strong>Peak-hour mode<\/strong>: Automatic brightness adjustment for optimal visibility under mall lighting<\/li><\/ul><h3><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3501 aligncenter\" src=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_174521.webp\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_174521.webp 600w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_174521-300x225.webp 300w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_174521-16x12.webp 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/h3><p><img decoding=\"async\" class=\"size-full wp-image-3502 aligncenter\" src=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_180515.webp\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_180515.webp 600w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_180515-300x225.webp 300w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_180515-16x12.webp 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><h3><strong>Results<\/strong><\/h3><p>The mall-optimized solution delivered exceptional outcomes:<br \/>\u2705\u00a0<strong>40% increase<\/strong>\u00a0in promotional item sales near checkout displays<br \/>\u2705\u00a0<strong>75% reduction<\/strong>\u00a0in customer queries about pricing<br \/>\u2705\u00a0<strong>Seamless integration<\/strong>\u00a0with mall WiFi infrastructure<br \/>\u2705\u00a0<strong>Enhanced brand perception<\/strong>\u00a0as a tech-savvy retailer<br \/>\u2705\u00a0<strong>30% faster<\/strong>\u00a0end-of-day price updates during mall operating hours<\/p><p>New Century Supermarket&#8217;s partnership with Effirox demonstrates how\u00a0<a href=\"\/ko\/easy-to-use-digital-price-labels\/\" target=\"_blank\" rel=\"noopener\"><strong>Electronic Shelf Labels<\/strong>\u00a0<\/a>can transform mall-based retail operations. 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