{"id":3544,"date":"2025-05-10T15:24:18","date_gmt":"2025-05-10T07:24:18","guid":{"rendered":"https:\/\/effirox.com\/?post_type=portfolio&#038;p=3544"},"modified":"2025-07-19T11:29:25","modified_gmt":"2025-07-19T03:29:25","slug":"midea-home-appliances-transforms-retail-experience-with-effirox-digital-price-labels","status":"publish","type":"portfolio","link":"https:\/\/effirox.com\/ko\/case\/midea-home-appliances-transforms-retail-experience-with-effirox-digital-price-labels\/","title":{"rendered":"Midea Home Appliances Transforms Retail Experience with Effirox Digital Price Labels"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3544\" class=\"elementor elementor-3544\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4178d694 e-flex e-con-boxed e-con e-parent\" data-id=\"4178d694\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1acdeea3 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"1acdeea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ds-markdown-paragraph\"><strong>Client:<\/strong>\u00a0Midea Home Appliances<br \/><strong>Industry:<\/strong>\u00a0Consumer Electronics (Home Appliances)<br \/><strong>Location:<\/strong>\u00a0Shopping Center Brand Store (Washing Machine Section)<br \/><strong>Solution:<\/strong> Effirox 7.5-inch <a href=\"\/ko\/easy-to-use-digital-price-labels\/\" target=\"_blank\" rel=\"noopener\">Electronic Shelf Labels<\/a><br \/><strong>Key Features:<\/strong>\u00a0E-ink display, digital price tag technology, e-paper display<\/p><h3><strong>The Challenge<\/strong><\/h3><p class=\"ds-markdown-paragraph\">As a leading global manufacturer of home appliances, Midea wanted to enhance the shopping experience in its brand stores. Their washing machine section in a busy shopping center faced several challenges:<\/p><ul><li><p class=\"ds-markdown-paragraph\">Paper price tags created visual clutter and required frequent manual updates<\/p><\/li><li><p class=\"ds-markdown-paragraph\">Inconsistent pricing during promotions led to customer confusion<\/p><\/li><li><p class=\"ds-markdown-paragraph\">High paper waste from constant price changes<\/p><\/li><li><p class=\"ds-markdown-paragraph\">Staff spent excessive time on label maintenance<\/p><\/li><\/ul><h3><strong>The Effirox Solution<\/strong><\/h3><p class=\"ds-markdown-paragraph\">Midea selected Effirox&#8217;s 7.5-inch <a href=\"\/ko\/easy-to-use-digital-price-labels\/\" target=\"_blank\" rel=\"noopener\">electronic shelf labels<\/a> with advanced e-paper display technology. The implementation delivered:<\/p><p class=\"ds-markdown-paragraph\"><strong>1. Premium Visual Presentation<\/strong><\/p><ul><li><p class=\"ds-markdown-paragraph\">High-contrast e-ink displays provided crystal-clear product pricing and specifications<\/p><\/li><li><p class=\"ds-markdown-paragraph\">Uniform digital price tags created a clean, modern look that matched Midea&#8217;s premium brand image<\/p><\/li><\/ul><p class=\"ds-markdown-paragraph\"><strong>2. Smart Store Operations<\/strong><\/p><ul><li><p class=\"ds-markdown-paragraph\">Centralized cloud platform enabled instant remote updates across all displays<\/p><\/li><li><p class=\"ds-markdown-paragraph\">Scheduled price changes for promotions went live automatically<\/p><\/li><li><p class=\"ds-markdown-paragraph\">Error-free pricing eliminated customer complaints<\/p><\/li><\/ul><p class=\"ds-markdown-paragraph\"><strong>3. Sustainable Retail<\/strong><\/p><ul><li><p class=\"ds-markdown-paragraph\">Paperless e-paper display technology reduced material waste by 100%<\/p><\/li><li><p class=\"ds-markdown-paragraph\"><a href=\"\/ko\/easy-to-use-digital-price-labels\/\" target=\"_blank\" rel=\"noopener\">Reusable digital tags<\/a> supported Midea&#8217;s environmental initiatives<\/p><\/li><\/ul><h3><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3545 aligncenter\" src=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_103744.webp\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_103744.webp 600w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_103744-300x225.webp 300w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_103744-16x12.webp 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/h3><p><img decoding=\"async\" class=\"size-full wp-image-3546 aligncenter\" src=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_104252.webp\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_104252.webp 600w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_104252-300x225.webp 300w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_104252-16x12.webp 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><h3><strong>Measurable Results<\/strong><\/h3><ul><li><p class=\"ds-markdown-paragraph\">80% reduction in time spent on price management<\/p><\/li><li><p class=\"ds-markdown-paragraph\">100% accuracy in pricing across all products<\/p><\/li><li><p class=\"ds-markdown-paragraph\">Enhanced customer experience with always-accurate digital displays<\/p><\/li><li><p class=\"ds-markdown-paragraph\">Significant cost savings from eliminated printing expenses<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-698787f5 e-flex e-con-boxed e-con e-parent\" data-id=\"698787f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12939d73 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"12939d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-default text-center\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title wd-fontsize-l\">Effirox 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