Effirox поддерживает цифровизацию региональной розничной торговли на 3-м региональном саммите инноваций в розничной торговле в Китае
Xiangyang, Hubei | August 28-31 – The 3rd China Regional Retail Innovation Summit, themed “Evolution & Resilience”, convened industry leaders to explore cutting-edge trends in localized retail. As a supporting partner, Effirox Technology not only provided conference branding solutions but also showcased its AI-powered digital store technologies, helping regional retailers bridge the digital divide.
The Unique Value of Regional Retail
Regional retailers form the backbone of China’s retail ecosystem, leveraging hyper-localized community engagement for stronger customer loyalty. However, amid consumption upgrades and digital transformation, these retailers face critical challenges:
Delivering personalized experiences while maintaining local authenticity
Adopting cost-effective technologies to compete with national chains
Balancing tradition with innovation to serve digitally-native consumers
Effirox’s “Green Digitalization for Future-Ready Retail” Vision
At the summit, Effirox demonstrated how its AIoT solutions merge smart hardware, wireless connectivity, and AI to redefine omnichannel retail:
Smart Store Hardware
Replacing paper tags with E-paper Shelf Labels (ESLs)
Upgrading static signage to interactive digital displays
Cloud-Native Software
SaaS-powered data integration between HQs and stores
Azure OpenAI applications for labor optimization and personalized marketing
Real-time inventory-price synchronization across regions
Sustainable Digital Transformation
30% reduction in paper waste via ESL adoption
20% higher staff efficiency through AI-assisted tasks
Dynamic pricing strategies to boost localized promotions
Spotlight: Xiangyang Good Neighbor’s Flagship Store
The summit’s retail tour highlighted Wanda MAX store – a digital pioneer using Effirox’s:
✔ Full-store ESL deployment for seamless price updates
✔ Eye-catching entrance displays with interactive content
✔ Data-driven space optimization to enhance dwell time
The Road Ahead
As China’s regional retail markets grow increasingly diverse, Effirox remains committed to:
✅ R&D-driven innovation tailored to local needs
✅ Scalable solutions for stores of all sizes
✅ Ecosystem partnerships to future-proof retail
“Digitalization isn’t about replacing the ‘human touch’—it’s about augmenting what makes regional retail special,” said a Effirox spokesperson. “We’re proud to help local retailers thrive in the digital economy.”
