Effirox Joins CCFA Standing Council, Reinforcing Leadership in Retail Innovation

Shanghai | November 25 – At the 6th Second Council Meeting of the China Chain Store & Franchise Association (CCFA), Liang Bing, Deputy General Manager of Effirox Technology, was elected as a Standing Council Member through anonymous competitive voting. This milestone marks Effirox’s official entry into CCFA’s core leadership, recognizing its industry contributions and positioning it as a key driver of retail innovation.

About CCFA

Established in 1997, CCFA is China’s foremost retail authority, dedicated to:

Advancing chain operations and policy advocacy

Safeguarding member interests

Fostering cross-industry collaboration

As a Standing Council Member, Effirox will now play a pivotal role in guiding industry standards, innovation, and sustainable growth.

Alignment of Visions

Effirox’s EPIIC Strategy (Environmental stewardship, Prosperity, Innovation, Integrity, Climate neutrality) resonates with CCFA’s mission to:

✔ Lead digital transformation through tech innovation

✔ Build green, efficient ecosystems with partners

✔ Bridge cutting-edge solutions (AIoT, SaaS) with retail needs

Future Commitments

Effirox pledges to:

✅ Deepen collaborations within CCFA’s network

✅ Accelerate retail’s shift to digitalization, intelligence, and sustainability

✅ Share expertise to fuel high-quality growth in China and globally

“This role is both an honor and a responsibility,” said Liang Bing. “We’ll work with CCFA to shape a future where technology empowers every retailer.”