Panasonic Elevates Premium Appliance Retail with Effirox Electronic Shelf Labels

Client: Panasonic Appliances
Industry: Luxury Home Appliances
Location: High-end Shopping Center Brand Store
Solution: Effirox 7.5-inch Electronic Shelf Labels

The Retail Challenge

As a global leader in premium home appliances, Panasonic sought to modernize its brand store experience. Their showcase of high-end refrigerators and washing machines faced operational challenges:

• Paper price tags clashed with their premium brand aesthetic

• Frequent price adjustments for luxury products required excessive staff time

• Inconsistent pricing during flash sales created customer confusion

• Sustainability goals demanded reduction in paper waste

The Effirox Solution

Panasonic implemented Effirox’s 7.5-inch electronic shelf labels featuring:

1. Luxury-Grade Visual Presentation

• High-resolution e-ink displays matched Panasonic’s premium product quality

• Ultra-thin digital price tags created a sophisticated, clutter-free showcase

• Customizable templates highlighted key product features elegantly

2. Intelligent Store Management

• Cloud-based platform enabled real-time price synchronization across all devices

• Scheduled updates for seasonal promotions executed flawlessly

• Multi-store management from Panasonic’s regional headquarters

3. Sustainable Excellence

• Energy-efficient e-paper display reduced power consumption by 90% vs LCD

• Elimination of paper tags supported Panasonic’s corporate sustainability goals

Transformational Results

• 75% reduction in staff time spent on price management

• 100% pricing accuracy during high-traffic promotional events

• Enhanced brand perception through modern digital presentation

Client Endorsement

“Effirox’s electronic shelf labels have become an integral part of our premium retail strategy. The e-paper display maintains perfect visibility even under our dramatic spotlighting, and the remote management system gives us complete control during critical sales periods. It’s technology that truly complements our high-end appliances.”
— Panasonic Retail Experience Manager

Why Effirox for Luxury Retail?

Effirox specializes in high-end retail solutions where brand presentation matters. Our digital price tags combine:

• Museum-grade e-ink display clarity

• Enterprise-grade management systems

• Sustainable e-paper technology