{"id":2170,"date":"2025-05-13T08:17:00","date_gmt":"2025-05-13T00:17:00","guid":{"rendered":"https:\/\/effirox.com\/?post_type=portfolio&#038;p=2170"},"modified":"2025-07-19T11:20:23","modified_gmt":"2025-07-19T03:20:23","slug":"dennis-daily-fresh-modernizes-retail-operations-with-effirox-electronic-shelf-labels","status":"publish","type":"portfolio","link":"https:\/\/effirox.com\/ru\/case\/dennis-daily-fresh-modernizes-retail-operations-with-effirox-electronic-shelf-labels\/","title":{"rendered":"Dennis Daily Fresh \u043c\u043e\u0434\u0435\u0440\u043d\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0435 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0445 \u0446\u0435\u043d\u043d\u0438\u043a\u043e\u0432 Effirox"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2170\" class=\"elementor elementor-2170\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b28ac37 e-flex e-con-boxed e-con e-parent\" data-id=\"1b28ac37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80018f5 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"80018f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Background<\/strong><br \/>Dennis Daily Fresh , a leading Chinese supermarket chain specializing in fresh groceries, operates hundreds of stores across major cities. Known for its high-quality produce and daily promotions, the retailer needed to overcome the limitations of traditional paper price tags that couldn&#8217;t keep pace with its dynamic pricing strategy and frequent inventory changes.<\/p><p><strong>Challenges<\/strong><br \/>Before implementing Effirox&#8217;s solution, Dennis Daily Fresh faced several operational hurdles:<\/p><ul><li><strong>Labor-intensive price changes<\/strong>: Staff spent 3-4 hours daily manually updating paper\u00a0<strong>shelf tags<\/strong>\u00a0across thousands of SKUs<\/li><li><strong>Promotion execution delays<\/strong>: Weekend specials and flash sales couldn&#8217;t be implemented simultaneously across all stores<\/li><li><strong>Pricing discrepancies<\/strong>: Mismatches between shelf prices and POS systems occurred in 5-8% of transactions<\/li><li><strong>Sustainability concerns<\/strong>: Monthly paper label waste exceeded 200kg per store location<\/li><li><strong>Limited product information<\/strong>: Static tags couldn&#8217;t display QR codes for traceability or nutritional information<\/li><\/ul><p><strong>Solution<\/strong><br \/>Effirox deployed its advanced\u00a0<a href=\"\/ru\/easy-to-use-digital-price-labels\/\" target=\"_blank\" rel=\"noopener\"><strong>e-ink shelf labels<\/strong><\/a>\u00a0system featuring:<\/p><ul><li><strong>Store-wide automation<\/strong>: 2.4GHz wireless\u00a0<strong>digital price tags<\/strong>\u00a0updated simultaneously across entire stores<\/li><li><strong>Multi-color e-ink displays<\/strong>: Highlighted promotional items in eye-catching red while maintaining regular prices in black<\/li><li><strong>Centralized cloud management<\/strong>: Enabled real-time updates from Dennis Daily Fresh&#8217;s ERP system to all\u00a0<strong>price tag electronic<\/strong>\u00a0devices<\/li><li><strong>Customizable templates<\/strong>: Allowed display of pricing, origin information, and promotional countdown timers<\/li><li><strong>5-year battery life<\/strong>: Reduced maintenance needs for the\u00a0<a href=\"\/ru\/easy-to-use-digital-price-labels\/\" target=\"_blank\" rel=\"noopener\"><strong>e-ink price labels<\/strong><\/a><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3512 aligncenter\" src=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250508_141957.webp\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250508_141957.webp 600w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250508_141957-300x225.webp 300w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250508_141957-16x12.webp 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p><img decoding=\"async\" class=\"size-full wp-image-3513 aligncenter\" src=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_184217.webp\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_184217.webp 600w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_184217-300x225.webp 300w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250507_184217-16x12.webp 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>By adopting Effirox&#8217;s\u00a0<a href=\"\/ru\/easy-to-use-digital-price-labels\/\" target=\"_blank\" rel=\"noopener\"><strong>Electronic Shelf Labels<\/strong><\/a>, Dennis Daily Fresh transformed its pricing operations while enhancing sustainability and customer experience. The retailer now leads in operational efficiency among Chinese fresh grocery chains.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-5c9cd5bc e-flex e-con-boxed e-con e-parent\" data-id=\"5c9cd5bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4630f6f3 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"4630f6f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-default text-center\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 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value=\"ru\"\/><\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>BackgroundDennis Daily Fresh , a leading Chinese supermarket chain specializing in fresh groceries, operates hundreds of stores across major cities.<\/p>","protected":false},"featured_media":3584,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","project-cat":[],"class_list":["post-2170","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/portfolio\/2170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/comments?post=2170"}],"version-history":[{"count":14,"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/portfolio\/2170\/revisions"}],"predecessor-version":[{"id":4615,"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/portfolio\/2170\/revisions\/4615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/media\/3584"}],"wp:attachment":[{"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/media?parent=2170"}],"wp:term":[{"taxonomy":"project-cat","embeddable":true,"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/project-cat?post=2170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}