{"id":3586,"date":"2025-05-11T17:47:38","date_gmt":"2025-05-11T09:47:38","guid":{"rendered":"https:\/\/effirox.com\/?post_type=portfolio&#038;p=3586"},"modified":"2025-07-19T11:24:57","modified_gmt":"2025-07-19T03:24:57","slug":"effirox-electronic-shelf-labels-streamline-pricing-for-1919-wine-retail-chain","status":"publish","type":"portfolio","link":"https:\/\/effirox.com\/ru\/case\/effirox-electronic-shelf-labels-streamline-pricing-for-1919-wine-retail-chain\/","title":{"rendered":"Effirox Electronic Shelf Labels Streamline Pricing for 1919 Wine Retail Chain"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3586\" class=\"elementor elementor-3586\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe8176a e-flex e-con-boxed e-con e-parent\" data-id=\"3fe8176a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58803db0 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"58803db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Background<\/strong><\/h3><p class=\"ds-markdown-paragraph\">1919, China&#8217;s leading wine and spirits retail chain with thousands of stores nationwide, specializes in premium wines, imported spirits, and luxury liquors. To enhance pricing efficiency and customer experience, 1919 sought to replace traditional paper labels with a smart, automated solution. They partnered with\u00a0<strong>Effirox<\/strong> to deploy <a href=\"\/ru\/easy-to-use-digital-price-labels\/\" target=\"_blank\" rel=\"noopener\"><strong>electronic shelf labels <\/strong><\/a>across their stores.<\/p><h3><strong>Customer Needs<\/strong><\/h3><p class=\"ds-markdown-paragraph\">1919 required a\u00a0<strong>digital price tag<\/strong>\u00a0system to:<\/p><ul><li><p class=\"ds-markdown-paragraph\"><strong>Eliminate manual errors<\/strong>\u00a0from frequent price changes and promotions.<\/p><\/li><li><p class=\"ds-markdown-paragraph\"><strong>Sync prices in real time<\/strong>\u00a0across online and offline channels.<\/p><\/li><li><p class=\"ds-markdown-paragraph\"><strong>Improve visual appeal<\/strong>\u00a0with high-contrast displays for premium product presentation.<\/p><\/li><li><p class=\"ds-markdown-paragraph\"><strong>Support multi-language labels<\/strong>\u00a0for imported wines.<\/p><\/li><\/ul><h3><strong>Effirox\u2019s Solution<\/strong><\/h3><p class=\"ds-markdown-paragraph\">Effirox implemented its\u00a0<strong>2.9-inch e-paper display<\/strong>\u00a0ESLs, featuring:<br \/>\u2714\u00a0<strong>E-ink technology<\/strong>: Sunlight-readable, low-power screens for crisp pricing visibility.<br \/>\u2714\u00a0<strong>Seamless POS integration<\/strong>: Instant updates via wireless connectivity.<br \/>\u2714\u00a0<strong>Sleek, customizable design<\/strong>: Matched 1919\u2019s modern retail aesthetic.<br \/>\u2714\u00a0<strong>5-year battery life<\/strong>: Reduced maintenance costs for large-scale deployment.<\/p><h3><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3588 aligncenter\" src=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250506_172500.webp\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250506_172500.webp 600w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250506_172500-300x225.webp 300w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250506_172500-16x12.webp 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/h3><p><img decoding=\"async\" class=\"size-full wp-image-3589 aligncenter\" src=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250506_172852.webp\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250506_172852.webp 600w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250506_172852-300x225.webp 300w, https:\/\/effirox.com\/wp-content\/uploads\/2025\/05\/IMG_20250506_172852-16x12.webp 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><h3><strong>Results<\/strong><\/h3><p class=\"ds-markdown-paragraph\">With Effirox\u2019s\u00a0<a href=\"\/ru\/easy-to-use-digital-price-labels\/\" target=\"_blank\" rel=\"noopener\"><strong>electronic shelf labels<\/strong><\/a>, 1919 achieved:<br \/>\u2705\u00a0<strong>100% pricing accuracy<\/strong>\u00a0with automated real-time updates.<br \/>\u2705\u00a0<strong>30% lower labor costs<\/strong>\u00a0by eliminating manual label changes.<br \/>\u2705\u00a0<strong>Enhanced customer trust<\/strong>\u00a0with clear, professional displays.<br \/>\u2705\u00a0<strong>Scalability<\/strong>\u00a0for future store expansions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-4278a41e e-flex e-con-boxed e-con e-parent\" data-id=\"4278a41e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-769d124a wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"769d124a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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spirits,<\/p>","protected":false},"featured_media":3587,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","project-cat":[],"class_list":["post-3586","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/portfolio\/3586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/comments?post=3586"}],"version-history":[{"count":7,"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/portfolio\/3586\/revisions"}],"predecessor-version":[{"id":4621,"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/portfolio\/3586\/revisions\/4621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/media\/3587"}],"wp:attachment":[{"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/media?parent=3586"}],"wp:term":[{"taxonomy":"project-cat","embeddable":true,"href":"https:\/\/effirox.com\/ru\/wp-json\/wp\/v2\/project-cat?post=3586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}